System of Disciplined Adaptability™

SODA, the systemic orchestration framework for manufacturing and other non-tech companies to embed lasting digital and data capabilities. Automated workflows and dataflows to reach maximum speed at scale, and disciplined human-centric innovation workflows to balance risk and execution.

In other words, we're your Cross-Functional Orchestration Partner to make your digital, data, and AI strategy an operational reality, including all technical needs in Sales, Marketing, Operations, Finance, and Compliance.

Purpose-driven and outcome-focused: let us help you operate digital and data at your best, and get you promoted! We work with leaders at any level, from C-suite and VPs to hands-on team leads.

Most non-tech organizations hit this wall: cross-functional gaps and tensions between teams stall speed. Hidden system dynamics create seemingly insurmountable incentives to blame “the process” and kill the momentum to become more digital and AI-driven, even when everyone agrees that it should happen.

The costs are real: projects are redone two or three times, launches delayed, market trends missed. McKinsey and Gartner report that 70% of non-tech enterprises with sophisticated digital and data strategies fail to deliver shareholder returns from transformation investments. The 30% with good cross-functional execution outperform laggards by 2x–6x in equity gains.

The lesson: systemic change is not a strategy problem; it’s a problem of execution around hidden dynamics.

What sets SODA apart: We’re a powerhouse boutique and your Cross-Functional Orchestration Partner for digital and data change initiatives large and small. Our approach resolves the systemic barriers getting in the way of results. We equip leaders to see the full picture, clear blockages, and deliver tangible outcomes.

Proof points: we are happy to share tangible proof points from our clients in consumer goods, pharma, and other non-tech industries.

Our purpose-driven and outcome-focused approach:

• We coach leaders at all levels how to recognize and remedy systemic workflow and data connectivity gaps

• We accelerate outputs of established operations with workflow standardization and automation

• We empower collaborative innovation with disciplined adaptability by internal and external teams

How to get started: The beauty of SODA is that it works at whatever scale you are comfortable with, start small, deliver tangible benefits and build out. The outcome from engaging us: clarity permeates, execution is not delayed, and transformation happens in months, not years.

Reach out. You’ll be in good hands.